Lauren Atkinson
UX Design Lead

UX Design

Dealer Auction - Design Lead

Jan 2019 - Aug 2021

Dealer Auction is the UK’s largest trade only online auction for used vehicles. A joint venture between Cox Automotive and Auto Trader. Combining functionality from, Manheim Online and Auto Trader’s Smart Buying platform, Dealer Auction seeks to revolutionise the auction market by delivering an online solution that removes the hassle and cost from the current trade market process.

Auto Trader UK - Advertising Team - Design Lead

June 2013 - Jan 2019 is the number one digital marketplace in the UK for buying and selling new and used vehicles. Using a research based approach, this included analysing user behaviour via tools such as hotjar and google analytics, as well as creating a schedule of user tests to figure out which elements were still desired features; ultimately stripping the journey back to it’s core in order to severely reduce time to completion while increasing user satisfaction with the product.

Auto Trader UK - Dealer Websites - Design Lead

June 2013 - Jan 2019

The Dealer Websites squad is responsible for delivering over 4,500 websites directly to our customers, attracting over 20 million hits per month and integrating a wide range of finance and lead generation products across 4 price points and multiple templated cross-platform solutions.

Auto Trader UK - Internal Projects - Designer

June 2013 - Jan 2019

While employed at Auto Trader I often lent my illustration and design skills to internal projects, including editing magazines, creating prints, and getting involved in hackathons and events while promoting the Auto Trader brand.

Apadmi Ltd - Pompeii Project - Digital Designer

Sept 2012 - June 2013

Apadmi Ltd specialises in cross-platform user experiences for high profile b2b companies. Clients include the BBC, BT, Skyscanner and more. Lead designer for the Pompeii Exhibit companion application for the British Museum. Met with the client and worked very closely with the curator and foremost expert on the History of Pompeii and Herculaneum to create an award winning application for use alongside the exhibit.

Personal Projects - Designer

In my own time, I almost always have a project on the go. Here's a couple of projects I've worked on in the past.